brand identity » Case Study: The Wooden Squirrel Brand Development

Case Study: The Wooden Squirrel Brand Development

A specific brief: calling for the use of modern line drawing squirrel mascot, typewriter typeface and a white, grey or orange colour palette.

The branding and business card design for The Wooden Squirrel draws on a vintage aesthetic through the use of the rustic typeface My Type of Font and is complemented by the gold and grey colour palette. The Wooden Squirrel business cards are a luxe 420gsm hard card with a matte cellosheen coating – a huge point of difference to most cafes in the Bairnsdale region.

In addition to providing design services, Earth & Sea Creative helped the client source branded rubber stamps, stencils and screen printed menu covers.

Following the branding and business card project, Earth & Sea Creative was engaged to design a coffee loyalty card. The Wooden Squirrel opted for rustic aesthetic for their coffee card, using a recycled enviroboard stock in the 55x55mm square size.

The Gallery