Leo Babauta is one of the biggest sources of inspiration at E&SC.
Because the zen simplicity that Leo lives by aligns with a core purpose in life, be it personal or professional.
Be in the moment, and the rest will flow.
Be respectful, selfless, kind and honest and success will come in a variety of forms.
And so, when reading this post I was nodding incessantly.
Because the essence of Leo’s message connects with the essence of what I deem to be human-centred branding.
Go about your work; in a respectful, selfless, positive, humble and honest way, and the success will flow in the right time.
Stop analysing, and simply do.
Cease pitching, ‘marketing’, being in the funnel.
Cease logging into Google Analytics to discover if goals are converted.
Cease trying: to be ahead of the pack, to be better than your competition, to be an influencer.
Just create content because you want to share a thought or source of inspiration with your followers.
Just go about your business without the need for a return on investment of marketing efforts.
Just be yourself.
Leave the grey world of ‘marketing’ behind. Enter the rainbow portal of the human-centred Way.
Be yourself & the rest will flow.