Tag: logo design

Case Study: Inspiring a Difference Brand Nirvana

“There is vitality, a life force energy, a quickening that is translated through you into action, and because there is only one of you in all of time, this expression is unique. And if you block it, it will never exist through any other medium and it will be lost. The world will not have …

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Why you need to quit DIY + outsource to a professional

There’s a lot to be said for outsourcing in business. But do it holistically and sustainably. When it’s right for you. Start ups are often torn in many directions when it comes to investing their hard earned cash in their business. In the beginning, cash flow may often be more hamster wheel than a well …

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Case study: Divine Warrior Yoga Brand Development

The Brand Story Candra Sleeman is the Founder of Divine Warrior Yoga; a connected, safe, relaxing and inspiring space for people to come to where they can deepen their connection to their physical and energetic body.  In 2013 Candra worked in a stressful job and endured the physical ailments of a bad back. She sought …

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Case Study: Interior Philosophy Brand Development

The Brand Story  Tania Goranitis is the Founder of Interior Philosophy, an interior styling and home organisation service located in Paynesville, East Gippsland. Tania believes that a beautiful and well organised home is important to her client’s life, as the home should be a sanctuary and it should support the individual and the collective through daily routines, challenges and celebrations. It should promote healthy living …

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Case Study: GrantsPro Brand Development

The Brand Story Marguerite Davie and Susy Jones are the Directors of GrantsPro, a specialist grants management training and services company for government and other organisations that invest in people, communities and business through funding. Marguerite and Susy want to skill up grant makers in government, so it is seen as an important capability in …

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Case Study: Dr Graham Rock Chiropractor Rebrand

The Brand Story Dr. Graham Rock is a passionate Chiropractor who specialises in repairing and rebuilding your body so that you are able to achieve everything you want in life.  He serves people who care about their health and wellness, and want to live an empowered life through the use of Chiropractics. In 2015 Dr. …

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Case Study: Sensual Seed Brand Development

The Brand Story Christine Ford is the Founder of Life in Sync, and Sensual Seed is a collaboration between artist Amanda Kennedy and Christine to produce a stunning, bespoke oracle card set for women to use in their daily life. Sensual Seed oracle cards are beautiful, rustic, natural, raw, energetic and feminine. The essence of the …

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Case Study: Keeping Books Bookkeeping Brand Development

The Brand Story Belinda Chung is the Founder of Keeping Books Bookkeeping, a bookkeeping service that allows small business owners to keep control of their finances in a straightforward, time effective way, ensuring that they can focus on their core business. Keeping Books brand values are: being flexible, being easy to work with, developing relationships, …

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Case Study: Remake It Rebrand

The Brand Story Erin Clifford is the Founder of Remake It, a handmade label which specializes in creating casual accessories and homewares that tell a story. By purchasing a Remake It piece, you are making sustainable choices for a better future. With a background in Interior Design, Erin is passionate about sustainable design and living …

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Case study: The Art of Women’s Business Brand Development

The Brand Story Marguerite Davie and Veronica Strachan are the Founders of The Art of Women’s Business (AWB): a collaboration that offers workshops, strategy sessions and networking opportunities to women in business, who have great ideas and need help to get stuff done. AWB is built on fun, action and alchemy; and uses techniques to …

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Case study: BOLD Performing Arts Rebrand

The Brand Story Bobbie Hall is the Principal of Bold School of Dance, and the Academy is evolving in 2015. There are a number of performing arts academies in East Gippsland, however none offer all three streams (dance, drama and vocal) under the one brand umbrella. Bobbie is currently studying an Associate Degree of Training …

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Case study: Celebrants Australia Inc. Rebrand

The Brand Story Celebrants Australia (CA) is a dynamic group of celebrants with a growing membership that operates under a recognised constitution, formed in Victoria in 2003.   CA celebrants are available for all types of ceremonies: weddings, commitments, renewal of vows, naming, funerals and other important life events. The mission of the organisation is …

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Case study: Veronica Strachan Brand Development

The Brand Story Veronica Strachan is the Founder of True Dialogue; a coaching, facilitation and change/project management business, and co-founder of True Bliss; a collaboration between three women dedicated to helping women find and follow their bliss. The new brand for ‘Veronica Strachan’ will allow Veronica’s solo professional journey to unfold.  Through her current work, …

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Colour psychology: an essential consideration in logo design

There are many elements to consider in the design process. When undertaking a branding project, two questions give me an insight into the heart of the brand I’m working with. What is your favourite colour? What is your favourite typeface style? Today I’m focusing on colour and sharing an wonderful infographic resource from Fastcompany. I think …

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Case Study: Diamond Creek B&B Brand Development

Country charm, with a modern twist. The Diamond Creek B&B branding project required a number of elements to be honoured from the creative brief. The use of the barn from the original logo in the visual identity, as this is the business’ point of difference. Incorporating a wood panel background into the design. The use of a brush script or …

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