Tag: brand nirvana

Brand harmony

Recently I’ve noticed that developing a brand is akin to cooking the perfect risotto. There are layers of texture and flavour added to the recipe over a period of time and you need to be patient. And right when you think the rice won’t change from super crunchy to palatable, the dish turns the tide and comes together.   Brands are the same. …

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Case Study: Inspiring a Difference Brand Nirvana

“There is vitality, a life force energy, a quickening that is translated through you into action, and because there is only one of you in all of time, this expression is unique. And if you block it, it will never exist through any other medium and it will be lost. The world will not have …

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Case Study: The Abbey Brand Nirvana

“You must not lose faith in humanity. Humanity is an ocean; if a few drops of the ocean are dirty, the ocean does not become dirty.” – Mahatma Gandhi   The Brand Story The Abbey is a place of contemplation and hospitality, operating as an accommodation and conference centre as well as offering a space for …

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Sometimes, you need to stop and buy the shoes

You’re busy.  You have deadlines to meet. There’s no time to stop.   You have bills to pay. A business to grow. Goals to achieve.   You’re walking down the street and a pair of shoes catch your eye. They’re fabulous and elicit shiny-object-syndrome. You want the shoes. “I can’t stop, I’m busy, I’ve got bills to …

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Human-centred branding: shift your perception

What if… The very essence of why you do what you do is incongruent with the way your brand interacts with people? Your passion to serve your ideal client is quelled while you unconsciously conform to industry expectations? You aren’t too sure who your ideal client is? Your brand promises one thing and does another. The design …

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Case Study: GrantsPro Brand Development

The Brand Story Marguerite Davie and Susy Jones are the Directors of GrantsPro, a specialist grants management training and services company for government and other organisations that invest in people, communities and business through funding. Marguerite and Susy want to skill up grant makers in government, so it is seen as an important capability in …

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The newest social media trend: unfollow

There’s a new ‘early adopter’ phase happening right now on social media.  It’s called unsubscribe, unfollow, unlike, disconnect. As a creative business owner; it is challenging to stay abreast of Facebook algorithm changes, content marketing schedules, industry trends AND exceed client expectations by delivering their design projects on time and on budget. Something has to give. And recently …

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Case Study: Dr Graham Rock Chiropractor Rebrand

The Brand Story Dr. Graham Rock is a passionate Chiropractor who specialises in repairing and rebuilding your body so that you are able to achieve everything you want in life.  He serves people who care about their health and wellness, and want to live an empowered life through the use of Chiropractics. In 2015 Dr. …

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Case Study: Sensual Seed Brand Development

The Brand Story Christine Ford is the Founder of Life in Sync, and Sensual Seed is a collaboration between artist Amanda Kennedy and Christine to produce a stunning, bespoke oracle card set for women to use in their daily life. Sensual Seed oracle cards are beautiful, rustic, natural, raw, energetic and feminine. The essence of the …

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4 ways to publish a book

When it comes to self-publishing a book, there are a number of options for aspiring authors. Secure a grant to fund the project Engage the services of a Print on Demand (POD) company Have your manuscript appraised Secure a contract with a publisher (the hardest option to attain)   Secure a grant to fund the …

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Case Study: Keeping Books Bookkeeping Brand Development

The Brand Story Belinda Chung is the Founder of Keeping Books Bookkeeping, a bookkeeping service that allows small business owners to keep control of their finances in a straightforward, time effective way, ensuring that they can focus on their core business. Keeping Books brand values are: being flexible, being easy to work with, developing relationships, …

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Case Study: Remake It Rebrand

The Brand Story Erin Clifford is the Founder of Remake It, a handmade label which specializes in creating casual accessories and homewares that tell a story. By purchasing a Remake It piece, you are making sustainable choices for a better future. With a background in Interior Design, Erin is passionate about sustainable design and living …

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Good design is as little design as possible

After meeting with an affiliate last week, I started pondering the notion of what makes design good, bad and indifferent. A great brand identity or communication piece needs to be original and well educated, and I feel that there are specific characteristics to the design process which define a ‘good design’. In most cases, like art or architecture, good design …

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The Human-Centred Branding Way

Leo Babauta is one of the biggest sources of inspiration at E&SC. Because the zen simplicity that Leo lives by aligns with a core purpose in life, be it personal or professional. Be in the moment, and the rest will flow. Be respectful, selfless, kind and honest and success will come in a variety of forms. And …

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Case Study: Diamond Creek B&B Brand Development

Country charm, with a modern twist. The Diamond Creek B&B branding project required a number of elements to be honoured from the creative brief. The use of the barn from the original logo in the visual identity, as this is the business’ point of difference. Incorporating a wood panel background into the design. The use of a brush script or …

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Case Study: The Wooden Squirrel Brand Development

A specific brief: calling for the use of modern line drawing squirrel mascot, typewriter typeface and a white, grey or orange colour palette. The branding and business card design for The Wooden Squirrel draws on a vintage aesthetic through the use of the rustic typeface My Type of Font and is complemented by the gold and grey colour …

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