You’re on a mission to start the year with unmistakable clarity and profound action and want to increase your knowledge on a variety of topics. So you subscribe to countless mailing lists to grab awesome freebies.
This is the year your business is really going to take off right? And you just know there’s one ‘thing’ out there that’s going to help it do that. So you get busy searching for tips/tools/resources/webinars/templates:
- Blogging 101 tips
- DIY content marketing tools
- How create visual marketing assets like a boss
- Social media for time-poor entrepreneurs
- Public relations 101 templates
- How to successfully launch your course, program or product
… and find a stack of awesome free content.
You jump on the list to get said content and it all gets delivered to your inbox via various series of cleverly crafted automated responses.
So … what do you do AFTER you have acquired these digital assets?
- A. Return to the shiny object regularly and read it?
- B. Print the shiny objects off and whack them in a folder?
- C. Save them to your computer for a day when are ‘working on the business’ and can read them?
- D. Nothing.
I used to swing between C and D. And tomorrow never came. I was then hit with a serious case of digital distraction. Which got pretty counterproductive given I’m busy enough.
So here are my four rules for dealing with the inbox overwhelm that can happen when you sign up for every free resource going round.
“I’m busy enough without having to manage inbox overwhelm.”
Here’s 4 diamond rules for lessening inbox overwhelm AFTER you subscribe to a mailing list.
When all is said and done, remember this: you’re better off signing up for just one resource, and actually following the tips/instructions shared in that one resource, than you are in signing up for everything you come across. The overwhelm that comes from knowing you never have time to do ‘All the things’ is just not worth it!
This guest article was first featured on Flying Solo.