The Brand Story
Dr. Graham Rock is a passionate Chiropractor who specialises in repairing and rebuilding your body so that you are able to achieve everything you want in life.
He serves people who care about their health and wellness, and want to live an empowered life through the use of Chiropractics.
In 2015 Dr. Graham will deliver Chiropractic seminars, in order to increase his profile in his local community and establish himself as a source of wellness expertise. A rebrand is a part of the process, and Earth & Sea Creative are commissioned to undertake the design of the new identity.
The Design Brief
The brief calls for a balance between clinical/professional and bright/energetic aesthetic. Colours are to be modern (grey, orange, lime green or yellow) and typography is to be clean and modern. Geometry is an element that is of interest to Dr. Graham and can be echoed in the design.