branding » Colour psychology: an essential consideration in logo design

Colour psychology: an essential consideration in logo design

There are many elements to consider in the design process.

When undertaking a branding project, two questions give me an insight into the heart of the brand I’m working with.

  1. What is your favourite colour?
  2. What is your favourite typeface style?

Today I’m focusing on colour and sharing an wonderful infographic resource from Fastcompany.¬†I think this resource provides a deeper insight into the psychology of colour when developing a brand.

what-your-logos-color-may-say-about-your-company-infographic

Green pretty much sums up Earth & Sea Creative’s brand¬†identity.

When undertaking a branding project, two questions give me an insight into the heart of the brand I'm working with. What is your favourite colour? What is your favourite typeface style?

So tell me… what is your favourite colour?