There are many elements to consider in the design process.
When undertaking a branding project, two questions give me an insight into the heart of the brand I’m working with.
- What is your favourite colour?
- What is your favourite typeface style?
Today I’m focusing on colour and sharing an wonderful infographic resource from Fastcompany. I think this resource provides a deeper insight into the psychology of colour when developing a brand.
Green pretty much sums up Earth & Sea Creative’s brand identity.