Category: Branding heart & soul

Got an idea? Be bold. Until you try, you will never know the liberating feeling of success.

Are you in business? This quote is a great reminder to keep the faith! Have you ever noticed how cyclic and changeable trends are? Do you choose to be influenced by trends, yet keep your focus on what you know best… working hard to offer people the best customer service, ideas and advice. Here’s six …

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Why you need to quit DIY + outsource to a professional

There’s a lot to be said for outsourcing in business. But do it holistically and sustainably. When it’s right for you. Start ups are often torn in many directions when it comes to investing their hard earned cash in their business. In the beginning, cash flow may often be more hamster wheel than a well …

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Case Study: Sensual Seed Brand Development

The Brand Story Christine Ford is the Founder of Life in Sync, and Sensual Seed is a collaboration between artist Amanda Kennedy and Christine to produce a stunning, bespoke oracle card set for women to use in their daily life. Sensual Seed oracle cards are beautiful, rustic, natural, raw, energetic and feminine. The essence of the …

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Case Study: Keeping Books Bookkeeping Brand Development

The Brand Story Belinda Chung is the Founder of Keeping Books Bookkeeping, a bookkeeping service that allows small business owners to keep control of their finances in a straightforward, time effective way, ensuring that they can focus on their core business. Keeping Books brand values are: being flexible, being easy to work with, developing relationships, …

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Case Study: Remake It Rebrand

The Brand Story Erin Clifford is the Founder of Remake It, a handmade label which specializes in creating casual accessories and homewares that tell a story. By purchasing a Remake It piece, you are making sustainable choices for a better future. With a background in Interior Design, Erin is passionate about sustainable design and living …

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The Human-Centred Branding Way

Leo Babauta is one of the biggest sources of inspiration at E&SC. Because the zen simplicity that Leo lives by aligns with a core purpose in life, be it personal or professional. Be in the moment, and the rest will flow. Be respectful, selfless, kind and honest and success will come in a variety of forms. And …

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Colour psychology: an essential consideration in logo design

There are many elements to consider in the design process. When undertaking a branding project, two questions give me an insight into the heart of the brand I’m working with. What is your favourite colour? What is your favourite typeface style? Today I’m focusing on colour and sharing an wonderful infographic resource from Fastcompany. I think …

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Happiness – what does it mean to you?

On the page dedicated to 17 March, in the book Buddhist Offerings 365, happiness is a theme. “Happiness is the result on inner maturity. It depends on us alone, and requires patient work, carried out from day to day. Happiness must be built, and this requires time and effort. In the long term, happiness and unhappiness are …

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Case Study: The Wooden Squirrel Brand Development

A specific brief: calling for the use of modern line drawing squirrel mascot, typewriter typeface and a white, grey or orange colour palette. The branding and business card design for The Wooden Squirrel draws on a vintage aesthetic through the use of the rustic typeface My Type of Font and is complemented by the gold and grey colour …

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