Category: People

Brand Nirvana Conversations: Christine Ford, Sensual Seed Oracle Cards

Through serendipity and mutual connections the stars aligned when Christine Ford needed a designer to bring her legacy project to life.   As Christine described the vision for Sensual Seed Oracle Cards, I knew this would be a unique collaboration. At the time I was unaware of the depth of our connection, nor the impact …

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5 ways to cure self doubt + overwhelm when trying something new

If you’re about to take a massive leap of faith in business, chances are you might be experiencing an equally big dose of <insert negative state of mind here>.   Soloist life has it’s perks: freedom, collaborating with amazing people, travel, self-empowerment, leaving a legacy, helping people, monetising your passion etc etc.    And then there are the times …

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Empathy: the essential ingredient in the customer service pie

  Famished at 3pm, a person realised they unintentionally skipped lunch.   “A pie from my local bakery” they thought. “That will have to do”.   Upon entering the bakery, the shop attendant was making a couple of rolls. The customer was the only person in the shop, and they needed food as soon as humanly possible. The shop attendant looked …

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Creative Anxiety Vol 1: You are not alone

Each year, a branding project will challenge every creative cell in my body, mind and soul.   It’s evident that this is how any creative person evolves. But when the head is taking over from the heart and creative anxiety sets in, it’s often hard to remember “you can do this… you are not alone.” Why do anxiety and fear of failure …

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Awesome People to Discover Vol 2: Emilie Wapnick

As a twenty-something misfit I relished the next party on Chapel Street Windsor and designer suits and luxury fragrances and shiny material objects. I had no vision for the future, and really admired people who ‘knew’ what they ‘wanted to be when they grew up’.  I perceived these people who ‘had it together’ were lucky to have their life path carefully mapped …

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Awesome People to Discover Vol 1: eL Seed TED Talk – Street art with a message of hope & peace

Hands up if you LOVE discovering inspiring people? Ditto. And I love sharing the wisdom I discover… it’s all about the ripple effect. I had the pleasure of attending the Strategies for Inspired Health & Personal Success Seminar yesterday – a seminar facilitated in East Gippsland by two awesome people living their passion and heeding to their calling with absolute …

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Case Study: The Sensual Seed Oracle Card Deck

It’s not every day a graphic designer has the opportunity to collaborate with an amazing, compassionate and soulful person to help them bring their passion project to life. Passion projects are BIG ideas coming to life, and they often bubble away in the unconscious for many years before becoming fully realised. This particular passion project is a collaboration …

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Human-centred branding: shift your perception

What if… The very essence of why you do what you do is incongruent with the way your brand interacts with people? Your passion to serve your ideal client is quelled while you unconsciously conform to industry expectations? You aren’t too sure who your ideal client is? Your brand promises one thing and does another. The design …

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Case Study: Interior Philosophy Brand Development

The Brand Story  Tania Goranitis is the Founder of Interior Philosophy, an interior styling and home organisation service located in Paynesville, East Gippsland. Tania believes that a beautiful and well organised home is important to her client’s life, as the home should be a sanctuary and it should support the individual and the collective through daily routines, challenges and celebrations. It should promote healthy living …

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