Category: Human-Centred Branding

Awaken brand alchemy through silence

Solitude, the gift of silence and active listening are skills, which once mastered will extend to all aspects of your life and awaken alchemy.   And this naturally includes your brand. How? Your strategic goals are particles of energy sending vibrations throughout time and space. What you focus on returns to you multiplied. Positive intention receives positive reaction. …

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Creative Anxiety Vol 1: You are not alone

Each year, a branding project will challenge every creative cell in my body, mind and soul.   It’s evident that this is how any creative person evolves. But when the head is taking over from the heart and creative anxiety sets in, it’s often hard to remember “you can do this… you are not alone.” Why do anxiety and fear of failure …

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Case Study: The Sensual Seed Oracle Card Deck

It’s not every day a graphic designer has the opportunity to collaborate with an amazing, compassionate and soulful person to help them bring their passion project to life. Passion projects are BIG ideas coming to life, and they often bubble away in the unconscious for many years before becoming fully realised. This particular passion project is a collaboration …

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Why you need to quit DIY + outsource to a professional

There’s a lot to be said for outsourcing in business. But do it holistically and sustainably. When it’s right for you. Start ups are often torn in many directions when it comes to investing their hard earned cash in their business. In the beginning, cash flow may often be more hamster wheel than a well …

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How bravery in business can lead to new opportunities

Hands up who else has learned a few life hacks since being in business? Let me guess… Who is your ideal client? How can you create authentic value that your ideal client will want to buy into? How can your business best support your ideal client’s journey? How to feel the fear and do it anyway How to wing …

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Human-centred branding: shift your perception

What if… The very essence of why you do what you do is incongruent with the way your brand interacts with people? Your passion to serve your ideal client is quelled while you unconsciously conform to industry expectations? You aren’t too sure who your ideal client is? Your brand promises one thing and does another. The design …

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Case Study: Interior Philosophy Brand Development

The Brand Story  Tania Goranitis is the Founder of Interior Philosophy, an interior styling and home organisation service located in Paynesville, East Gippsland. Tania believes that a beautiful and well organised home is important to her client’s life, as the home should be a sanctuary and it should support the individual and the collective through daily routines, challenges and celebrations. It should promote healthy living …

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Case Study: GrantsPro Brand Development

The Brand Story Marguerite Davie and Susy Jones are the Directors of GrantsPro, a specialist grants management training and services company for government and other organisations that invest in people, communities and business through funding. Marguerite and Susy want to skill up grant makers in government, so it is seen as an important capability in …

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The newest social media trend: unfollow

There’s a new ‘early adopter’ phase happening right now on social media.  It’s called unsubscribe, unfollow, unlike, disconnect. As a creative business owner; it is challenging to stay abreast of Facebook algorithm changes, content marketing schedules, industry trends AND exceed client expectations by delivering their design projects on time and on budget. Something has to give. And recently …

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Case study: The Art of Women’s Business Brand Development

The Brand Story Marguerite Davie and Veronica Strachan are the Founders of The Art of Women’s Business (AWB): a collaboration that offers workshops, strategy sessions and networking opportunities to women in business, who have great ideas and need help to get stuff done. AWB is built on fun, action and alchemy; and uses techniques to …

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Case study: BOLD Performing Arts Rebrand

The Brand Story Bobbie Hall is the Principal of Bold School of Dance, and the Academy is evolving in 2015. There are a number of performing arts academies in East Gippsland, however none offer all three streams (dance, drama and vocal) under the one brand umbrella. Bobbie is currently studying an Associate Degree of Training …

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Case study: Celebrants Australia Inc. Rebrand

The Brand Story Celebrants Australia (CA) is a dynamic group of celebrants with a growing membership that operates under a recognised constitution, formed in Victoria in 2003.   CA celebrants are available for all types of ceremonies: weddings, commitments, renewal of vows, naming, funerals and other important life events. The mission of the organisation is …

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Case study: Veronica Strachan Brand Development

The Brand Story Veronica Strachan is the Founder of True Dialogue; a coaching, facilitation and change/project management business, and co-founder of True Bliss; a collaboration between three women dedicated to helping women find and follow their bliss. The new brand for ‘Veronica Strachan’ will allow Veronica’s solo professional journey to unfold.  Through her current work, …

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Case study: Inspiring Success Brand Development

The Brief Earth & Sea Creative were commissioned to develop a professional, clean and unusual brand identity for Inspiring Success, an East Gippsland based coaching and facilitation business. As with all branding projects, our expertise was sought for colour and typography selection.  Business cards and a CD cover/booklet/label were also a part of the project. …

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