Category: Graphic Design

Case Study: The Abbey Brand Nirvana

“You must not lose faith in humanity. Humanity is an ocean; if a few drops of the ocean are dirty, the ocean does not become dirty.” – Mahatma Gandhi   The Brand Story The Abbey is a place of contemplation and hospitality, operating as an accommodation and conference centre as well as offering a space for …

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Awaken brand alchemy through silence

Solitude, the gift of silence and active listening are skills, which once mastered will extend to all aspects of your life and awaken alchemy.   And this naturally includes your brand. How? Your strategic goals are particles of energy sending vibrations throughout time and space. What you focus on returns to you multiplied. Positive intention receives positive reaction. …

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Wise Women Ride Brand Nirvana Experience with Earth & Sea Creative

Case Study: Wise Women Ride Brand Nirvana

  “I would travel only by horse, if I had the choice.” – Linda McCartney   The Brand Story Wise Women Ride is the result of a pipe dream conjured when Founder, Jeanette White, said she wanted to travel and take people with her along for the ride. The business is Jeanette’s passion project and her legacy in this lifetime, born after a transformational …

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Case Study: Soulstice Artisan Body Care

The brand story: Ali Kelly of Soulstice Artisan Body Care is a massage therapist and reflexologist who struggled to find a soap to suit her sensitive skin. So she started making her own. Prior to engaging Earth & Sea Creative, Soulstice went by the brand name ‘Wicked Soaps’. The brand name and identity no longer served the direction …

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Decoding Design Speak #2: What the heck is kerning?

On Sunday 24 January 2016, social media was abuzz with discussion about Lisa Messenger’s new book. FYI – Lisa is a publishing rock star in the Land of Oz. She pushed her brand value of openness and honesty further in Breakups & Breakthroughs by candidly revealing the way she navigated a very difficult breakup with entrepreneur Jack De Losa.  My …

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Creative Anxiety Vol 1: You are not alone

Each year, a branding project will challenge every creative cell in my body, mind and soul.   It’s evident that this is how any creative person evolves. But when the head is taking over from the heart and creative anxiety sets in, it’s often hard to remember “you can do this… you are not alone.” Why do anxiety and fear of failure …

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What’s the best Instagram image size?

Out of 10, how do you rate your ability to navigate the visual marketing minefield? 1 = I need help! 10 = I’m Coco Chanel darling. Do you ever find yourself remarking ‘Why are social media platforms constantly changing their game plan?’ I’m a self-confessed intuitive marketer, who prefers to attract the right clients by offering amazing service and doing …

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Case Study: The Sensual Seed Oracle Card Deck

It’s not every day a graphic designer has the opportunity to collaborate with an amazing, compassionate and soulful person to help them bring their passion project to life. Passion projects are BIG ideas coming to life, and they often bubble away in the unconscious for many years before becoming fully realised. This particular passion project is a collaboration …

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40 Freaking Awesome Graphic Design Resources: Vol 1

Please be my guest and enter the Holy Grail…   This is a new post series – where I reveal coveted graphic design resources as I add them to my library. So you’re putting together a flyer and need an image that is somewhat unique and not screaming “stock image!”? Or you need to be inspired by a …

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A successful creative project starts with a solid briefing process, and one word: ‘Why?’.

Simon Sinek’s renowned TEDx Talk “How Great Leaders Inspire Action” is resurging. Simon has this incredibly candid way of sharing wisdom and intelligence in a simple way. And this is why this TEDx Talk is the basis of the Brand Nirvana briefing process.   I’m a firm believer in fleshing out all of the intuitive and pragmatic ideas you have …

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Got an idea? Be bold. Until you try, you will never know the liberating feeling of success.

Are you in business? This quote is a great reminder to keep the faith! Have you ever noticed how cyclic and changeable trends are? Do you choose to be influenced by trends, yet keep your focus on what you know best… working hard to offer people the best customer service, ideas and advice. Here’s six …

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Why you need to quit DIY + outsource to a professional

There’s a lot to be said for outsourcing in business. But do it holistically and sustainably. When it’s right for you. Start ups are often torn in many directions when it comes to investing their hard earned cash in their business. In the beginning, cash flow may often be more hamster wheel than a well …

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Case study: Divine Warrior Yoga Brand Development

The Brand Story Candra Sleeman is the Founder of Divine Warrior Yoga; a connected, safe, relaxing and inspiring space for people to come to where they can deepen their connection to their physical and energetic body.  In 2013 Candra worked in a stressful job and endured the physical ailments of a bad back. She sought …

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Case Study: Interior Philosophy Brand Development

The Brand Story  Tania Goranitis is the Founder of Interior Philosophy, an interior styling and home organisation service located in Paynesville, East Gippsland. Tania believes that a beautiful and well organised home is important to her client’s life, as the home should be a sanctuary and it should support the individual and the collective through daily routines, challenges and celebrations. It should promote healthy living …

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Case Study: GrantsPro Brand Development

The Brand Story Marguerite Davie and Susy Jones are the Directors of GrantsPro, a specialist grants management training and services company for government and other organisations that invest in people, communities and business through funding. Marguerite and Susy want to skill up grant makers in government, so it is seen as an important capability in …

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Case Study: Dr Graham Rock Chiropractor Rebrand

The Brand Story Dr. Graham Rock is a passionate Chiropractor who specialises in repairing and rebuilding your body so that you are able to achieve everything you want in life.  He serves people who care about their health and wellness, and want to live an empowered life through the use of Chiropractics. In 2015 Dr. …

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Case Study: Sensual Seed Brand Development

The Brand Story Christine Ford is the Founder of Life in Sync, and Sensual Seed is a collaboration between artist Amanda Kennedy and Christine to produce a stunning, bespoke oracle card set for women to use in their daily life. Sensual Seed oracle cards are beautiful, rustic, natural, raw, energetic and feminine. The essence of the …

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Case Study: Keeping Books Bookkeeping Brand Development

The Brand Story Belinda Chung is the Founder of Keeping Books Bookkeeping, a bookkeeping service that allows small business owners to keep control of their finances in a straightforward, time effective way, ensuring that they can focus on their core business. Keeping Books brand values are: being flexible, being easy to work with, developing relationships, …

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Case Study: Remake It Rebrand

The Brand Story Erin Clifford is the Founder of Remake It, a handmade label which specializes in creating casual accessories and homewares that tell a story. By purchasing a Remake It piece, you are making sustainable choices for a better future. With a background in Interior Design, Erin is passionate about sustainable design and living …

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Case Study: Flywheel Alchemy Brand Development

The Brand Story Debbie Townsend is the Founder & Master Letterpress Artisan at Flywheel Alchemy. Originally trained as a Nurse; Debbie worked in the health sector for thirty years, and concurrently had a love for typography, books, drawing and collecting treasures. After enjoying a successful career in her trained field; Debbie wanted to do something …

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Good design is as little design as possible

After meeting with an affiliate last week, I started pondering the notion of what makes design good, bad and indifferent. A great brand identity or communication piece needs to be original and well educated, and I feel that there are specific characteristics to the design process which define a ‘good design’. In most cases, like art or architecture, good design …

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Case study: The Art of Women’s Business Brand Development

The Brand Story Marguerite Davie and Veronica Strachan are the Founders of The Art of Women’s Business (AWB): a collaboration that offers workshops, strategy sessions and networking opportunities to women in business, who have great ideas and need help to get stuff done. AWB is built on fun, action and alchemy; and uses techniques to …

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Case study: BOLD Performing Arts Rebrand

The Brand Story Bobbie Hall is the Principal of Bold School of Dance, and the Academy is evolving in 2015. There are a number of performing arts academies in East Gippsland, however none offer all three streams (dance, drama and vocal) under the one brand umbrella. Bobbie is currently studying an Associate Degree of Training …

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Case study: Celebrants Australia Inc. Rebrand

The Brand Story Celebrants Australia (CA) is a dynamic group of celebrants with a growing membership that operates under a recognised constitution, formed in Victoria in 2003.   CA celebrants are available for all types of ceremonies: weddings, commitments, renewal of vows, naming, funerals and other important life events. The mission of the organisation is …

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Case study: Veronica Strachan Brand Development

The Brand Story Veronica Strachan is the Founder of True Dialogue; a coaching, facilitation and change/project management business, and co-founder of True Bliss; a collaboration between three women dedicated to helping women find and follow their bliss. The new brand for ‘Veronica Strachan’ will allow Veronica’s solo professional journey to unfold.  Through her current work, …

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Case study: Inspiring Success Brand Development

The Brief Earth & Sea Creative were commissioned to develop a professional, clean and unusual brand identity for Inspiring Success, an East Gippsland based coaching and facilitation business. As with all branding projects, our expertise was sought for colour and typography selection.  Business cards and a CD cover/booklet/label were also a part of the project. …

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Case study: Robin Mayer Civil Celebrant Rebrand

The Brand Story Robin Mayer is a civil celebrant who specialises in wedding ceremonies, commitment ceremonies, renewal of vows, naming days, funeral services, memorial services, ash scattering, new business blessings and pet memorials. Earth & Sea Creative were commissioned to undertake the rebrand, which included: colour palette and typography selection, business card design and printing, and pull up …

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Case Study: Little Alice Cafe Branding Project

Little Alice Cafe is a place to call your own. Located in the heart of the Bairnsdale central business district; owner Louise Allen created an establishment that values producing amazing coffee, using fresh and vibrant local produce and offering exceptional service. The design brief was to develop a cohesive, minimalist, whimsical and free-spirited brand identity for little …

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Case Study: Hillcrest Farm Organics Rebrand

An email marketing Masterclass, which led to a full scale rebrand. The Hillcrest Farm Organics case study is the perfect example of one packaged service leading to a full scale project. As a creative contrast to daily life on the land; Billie of Hillcrest Farm Organics enjoys storytelling. Beautiful photographic moments, of the animals and the pristine landscape that …

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Colour psychology: an essential consideration in logo design

There are many elements to consider in the design process. When undertaking a branding project, two questions give me an insight into the heart of the brand I’m working with. What is your favourite colour? What is your favourite typeface style? Today I’m focusing on colour and sharing an wonderful infographic resource from Fastcompany. I think …

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Powerlines & The Moon – March 2014

This illustration is inspired by Jeffrey Smart’s Industrial Photorealism paintings, and John Paul Caponigro’s use of photography to inspire illustrations. The original photograph, snapped on my iPhone using Instagram, entitled Powerlines & The Moon was inspiring for many reasons. Firstly the moon was out as I walked my son to school, which is always a blessing in my eyes. Secondly, …

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Case Study: Diamond Creek B&B Brand Development

Country charm, with a modern twist. The Diamond Creek B&B branding project required a number of elements to be honoured from the creative brief. The use of the barn from the original logo in the visual identity, as this is the business’ point of difference. Incorporating a wood panel background into the design. The use of a brush script or …

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