Category: Digital Marketing

Case Study: The Abbey Brand Nirvana

“You must not lose faith in humanity. Humanity is an ocean; if a few drops of the ocean are dirty, the ocean does not become dirty.” – Mahatma Gandhi   The Brand Story The Abbey is a place of contemplation and hospitality, operating as an accommodation and conference centre as well as offering a space for …

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An image of a person holding up an iPhone and taking a photo of a forest in the autumn

Will Hipstamatic Oggl eventually replace Instagram?

Instagram innovated & entered game changing territory overnight by introducing a ‘Story’ function which is practically the same as Snapchat. I didn’t jump aboard the Snapchat train, so I can’t compare. But I do wonder if Snapchat will fade like Periscope did. I’m calling it early, and saying yes. Shiny object syndrome aside, I ask the early adopters of Instagram …

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A photo of Brett Hamm speaking about Instagram at the East Gippsland Digital Forum

2016 East Gippsland Digital Forum: what I discovered

East Gippsland is home to fifth & sixth generation locals, sea-changers, tree-changers and is frequented by tourists from all around the world. A pristine environment, East Gippsland is growing and has a lot of potential. In 2015, East Gippsland Shire Council invested in the development of a digital plan, and a recommendation from the plan is to run a series of digital marketing workshops …

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