Category: Design

What’s the best Instagram image size?

Out of 10, how do you rate your ability to navigate the visual marketing minefield? 1 = I need help! 10 = I’m Coco Chanel darling. Do you ever find yourself remarking ‘Why are social media platforms constantly changing their game plan?’ I’m a self-confessed intuitive marketer, who prefers to attract the right clients by offering amazing service and doing …

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Awesome People to Discover Vol 1: eL Seed TED Talk – Street art with a message of hope & peace

Hands up if you LOVE discovering inspiring people? Ditto. And I love sharing the wisdom I discover… it’s all about the ripple effect. I had the pleasure of attending the Strategies for Inspired Health & Personal Success Seminar yesterday – a seminar facilitated in East Gippsland by two awesome people living their passion and heeding to their calling with absolute …

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Seeking Happiness: The Life of an Artist through the Lens of Photographer Yari Sacco

Seeking Happiness: The Life of an Artist through the Lens of Photographer Yari Sacco. The visual and written language in this post is stunning. So much so I had to share. via Seeking Happiness: The Life of an Artist through the Lens of Photographer Yari Sacco.

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Case Study: The Sensual Seed Oracle Card Deck

It’s not every day a graphic designer has the opportunity to collaborate with an amazing, compassionate and soulful person to help them bring their passion project to life. Passion projects are BIG ideas coming to life, and they often bubble away in the unconscious for many years before becoming fully realised. This particular passion project is a collaboration …

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40 Freaking Awesome Graphic Design Resources: Vol 1

Please be my guest and enter the Holy Grail…   This is a new post series – where I reveal coveted graphic design resources as I add them to my library. So you’re putting together a flyer and need an image that is somewhat unique and not screaming “stock image!”? Or you need to be inspired by a …

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28 amazing ways to unplug from technology.

At the tender age of six, the creative fire lit within & I discovered stationery. The internet wasn’t around when I was a kid, and you know what? I’m so happy about that. I experienced life. I knew what it was like to be bored and have to make my own fun. I immersed myself …

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A successful creative project starts with a solid briefing process, and one word: ‘Why?’.

Simon Sinek’s renowned TEDx Talk “How Great Leaders Inspire Action” is resurging. Simon has this incredibly candid way of sharing wisdom and intelligence in a simple way. And this is why this TEDx Talk is the basis of the Brand Nirvana briefing process.   I’m a firm believer in fleshing out all of the intuitive and pragmatic ideas you have …

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Got an idea? Be bold. Until you try, you will never know the liberating feeling of success.

Are you in business? This quote is a great reminder to keep the faith! Have you ever noticed how cyclic and changeable trends are? Do you choose to be influenced by trends, yet keep your focus on what you know best… working hard to offer people the best customer service, ideas and advice. Here’s six …

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Why you need to quit DIY + outsource to a professional

There’s a lot to be said for outsourcing in business. But do it holistically and sustainably. When it’s right for you. Start ups are often torn in many directions when it comes to investing their hard earned cash in their business. In the beginning, cash flow may often be more hamster wheel than a well …

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How bravery in business can lead to new opportunities

Hands up who else has learned a few life hacks since being in business? Let me guess… Who is your ideal client? How can you create authentic value that your ideal client will want to buy into? How can your business best support your ideal client’s journey? How to feel the fear and do it anyway How to wing …

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Case study: Divine Warrior Yoga Brand Development

The Brand Story Candra Sleeman is the Founder of Divine Warrior Yoga; a connected, safe, relaxing and inspiring space for people to come to where they can deepen their connection to their physical and energetic body.  In 2013 Candra worked in a stressful job and endured the physical ailments of a bad back. She sought …

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Human-centred branding: shift your perception

What if… The very essence of why you do what you do is incongruent with the way your brand interacts with people? Your passion to serve your ideal client is quelled while you unconsciously conform to industry expectations? You aren’t too sure who your ideal client is? Your brand promises one thing and does another. The design …

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Case Study: Interior Philosophy Brand Development

The Brand Story  Tania Goranitis is the Founder of Interior Philosophy, an interior styling and home organisation service located in Paynesville, East Gippsland. Tania believes that a beautiful and well organised home is important to her client’s life, as the home should be a sanctuary and it should support the individual and the collective through daily routines, challenges and celebrations. It should promote healthy living …

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Case Study: Sensual Seed Brand Development

The Brand Story Christine Ford is the Founder of Life in Sync, and Sensual Seed is a collaboration between artist Amanda Kennedy and Christine to produce a stunning, bespoke oracle card set for women to use in their daily life. Sensual Seed oracle cards are beautiful, rustic, natural, raw, energetic and feminine. The essence of the …

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Case Study: Keeping Books Bookkeeping Brand Development

The Brand Story Belinda Chung is the Founder of Keeping Books Bookkeeping, a bookkeeping service that allows small business owners to keep control of their finances in a straightforward, time effective way, ensuring that they can focus on their core business. Keeping Books brand values are: being flexible, being easy to work with, developing relationships, …

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Case Study: Remake It Rebrand

The Brand Story Erin Clifford is the Founder of Remake It, a handmade label which specializes in creating casual accessories and homewares that tell a story. By purchasing a Remake It piece, you are making sustainable choices for a better future. With a background in Interior Design, Erin is passionate about sustainable design and living …

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Case Study: Flywheel Alchemy Brand Development

The Brand Story Debbie Townsend is the Founder & Master Letterpress Artisan at Flywheel Alchemy. Originally trained as a Nurse; Debbie worked in the health sector for thirty years, and concurrently had a love for typography, books, drawing and collecting treasures. After enjoying a successful career in her trained field; Debbie wanted to do something …

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Good design is as little design as possible

After meeting with an affiliate last week, I started pondering the notion of what makes design good, bad and indifferent. A great brand identity or communication piece needs to be original and well educated, and I feel that there are specific characteristics to the design process which define a ‘good design’. In most cases, like art or architecture, good design …

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Case study: The Art of Women’s Business Brand Development

The Brand Story Marguerite Davie and Veronica Strachan are the Founders of The Art of Women’s Business (AWB): a collaboration that offers workshops, strategy sessions and networking opportunities to women in business, who have great ideas and need help to get stuff done. AWB is built on fun, action and alchemy; and uses techniques to …

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Case study: BOLD Performing Arts Rebrand

The Brand Story Bobbie Hall is the Principal of Bold School of Dance, and the Academy is evolving in 2015. There are a number of performing arts academies in East Gippsland, however none offer all three streams (dance, drama and vocal) under the one brand umbrella. Bobbie is currently studying an Associate Degree of Training …

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Case study: Celebrants Australia Inc. Rebrand

The Brand Story Celebrants Australia (CA) is a dynamic group of celebrants with a growing membership that operates under a recognised constitution, formed in Victoria in 2003.   CA celebrants are available for all types of ceremonies: weddings, commitments, renewal of vows, naming, funerals and other important life events. The mission of the organisation is …

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Case study: Veronica Strachan Brand Development

The Brand Story Veronica Strachan is the Founder of True Dialogue; a coaching, facilitation and change/project management business, and co-founder of True Bliss; a collaboration between three women dedicated to helping women find and follow their bliss. The new brand for ‘Veronica Strachan’ will allow Veronica’s solo professional journey to unfold.  Through her current work, …

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Case study: Inspiring Success Brand Development

The Brief Earth & Sea Creative were commissioned to develop a professional, clean and unusual brand identity for Inspiring Success, an East Gippsland based coaching and facilitation business. As with all branding projects, our expertise was sought for colour and typography selection.  Business cards and a CD cover/booklet/label were also a part of the project. …

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Colour psychology: an essential consideration in logo design

There are many elements to consider in the design process. When undertaking a branding project, two questions give me an insight into the heart of the brand I’m working with. What is your favourite colour? What is your favourite typeface style? Today I’m focusing on colour and sharing an wonderful infographic resource from Fastcompany. I think …

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Powerlines & The Moon – March 2014

This illustration is inspired by Jeffrey Smart’s Industrial Photorealism paintings, and John Paul Caponigro’s use of photography to inspire illustrations. The original photograph, snapped on my iPhone using Instagram, entitled Powerlines & The Moon was inspiring for many reasons. Firstly the moon was out as I walked my son to school, which is always a blessing in my eyes. Secondly, …

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Case Study: Diamond Creek B&B Brand Development

Country charm, with a modern twist. The Diamond Creek B&B branding project required a number of elements to be honoured from the creative brief. The use of the barn from the original logo in the visual identity, as this is the business’ point of difference. Incorporating a wood panel background into the design. The use of a brush script or …

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Case Study: The Wooden Squirrel Brand Development

A specific brief: calling for the use of modern line drawing squirrel mascot, typewriter typeface and a white, grey or orange colour palette. The branding and business card design for The Wooden Squirrel draws on a vintage aesthetic through the use of the rustic typeface My Type of Font and is complemented by the gold and grey colour …

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