Category: Branding

Awaken brand alchemy through silence

Solitude, the gift of silence and active listening are skills, which once mastered will extend to all aspects of your life and awaken alchemy.   And this naturally includes your brand. How? Your strategic goals are particles of energy sending vibrations throughout time and space. What you focus on returns to you multiplied. Positive intention receives positive reaction. …

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An image of a person holding up an iPhone and taking a photo of a forest in the autumn

Will Hipstamatic Oggl eventually replace Instagram?

Instagram innovated & entered game changing territory overnight by introducing a ‘Story’ function which is practically the same as Snapchat. I didn’t jump aboard the Snapchat train, so I can’t compare. But I do wonder if Snapchat will fade like Periscope did. I’m calling it early, and saying yes. Shiny object syndrome aside, I ask the early adopters of Instagram …

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The Secret to Launching a Brand with Strength

When it comes to investing your precious start up capital into your business, where do you start?   There are a number of elements a business needs to consider when launching a brand. If you are passionate about why you do what you do, rather than branding intricacies, this checklist will seem daunting at first.   Brand strategy Logo design Stationery …

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The Intuitive Way to Unlock Your ‘Why’

Whilst undertaking a Diploma of Holistic Counselling Practice I lost track of the number of times our lecturer instilled “Never use ‘why’ during a session”.    The use of ‘why’ forms a probing question. And depending on the audience’s internal dialogue, the context in which the word is used and tone of voice from the communicator, it’s condemning.   So why …

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Rebrand? 3 ways to make friends with the word 'change' by Earth & Sea Creative

If the word ‘rebrand’ overwhelms you, here’s 3 ways to make friends with ‘change’

Have you reached a point in your business’ journey where the notion of ‘change’ needs to enter the equation so you up-level? You may have quickly thought of a business name, registered it and launched without a plan; thinking “I’ll see how this all goes, and then invest in the business in the future.”   What if: The thought of change overwhelms you, but you …

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Case Study: The Sensual Seed Oracle Card Deck

It’s not every day a graphic designer has the opportunity to collaborate with an amazing, compassionate and soulful person to help them bring their passion project to life. Passion projects are BIG ideas coming to life, and they often bubble away in the unconscious for many years before becoming fully realised. This particular passion project is a collaboration …

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40 Freaking Awesome Graphic Design Resources: Vol 1

Please be my guest and enter the Holy Grail…   This is a new post series – where I reveal coveted graphic design resources as I add them to my library. So you’re putting together a flyer and need an image that is somewhat unique and not screaming “stock image!”? Or you need to be inspired by a …

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Why you need to quit DIY + outsource to a professional

There’s a lot to be said for outsourcing in business. But do it holistically and sustainably. When it’s right for you. Start ups are often torn in many directions when it comes to investing their hard earned cash in their business. In the beginning, cash flow may often be more hamster wheel than a well …

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Case study: Divine Warrior Yoga Brand Development

The Brand Story Candra Sleeman is the Founder of Divine Warrior Yoga; a connected, safe, relaxing and inspiring space for people to come to where they can deepen their connection to their physical and energetic body.  In 2013 Candra worked in a stressful job and endured the physical ailments of a bad back. She sought …

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Human-centred branding: shift your perception

What if… The very essence of why you do what you do is incongruent with the way your brand interacts with people? Your passion to serve your ideal client is quelled while you unconsciously conform to industry expectations? You aren’t too sure who your ideal client is? Your brand promises one thing and does another. The design …

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Case Study: GrantsPro Brand Development

The Brand Story Marguerite Davie and Susy Jones are the Directors of GrantsPro, a specialist grants management training and services company for government and other organisations that invest in people, communities and business through funding. Marguerite and Susy want to skill up grant makers in government, so it is seen as an important capability in …

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Case Study: Dr Graham Rock Chiropractor Rebrand

The Brand Story Dr. Graham Rock is a passionate Chiropractor who specialises in repairing and rebuilding your body so that you are able to achieve everything you want in life.  He serves people who care about their health and wellness, and want to live an empowered life through the use of Chiropractics. In 2015 Dr. …

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Case Study: Sensual Seed Brand Development

The Brand Story Christine Ford is the Founder of Life in Sync, and Sensual Seed is a collaboration between artist Amanda Kennedy and Christine to produce a stunning, bespoke oracle card set for women to use in their daily life. Sensual Seed oracle cards are beautiful, rustic, natural, raw, energetic and feminine. The essence of the …

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Case Study: Keeping Books Bookkeeping Brand Development

The Brand Story Belinda Chung is the Founder of Keeping Books Bookkeeping, a bookkeeping service that allows small business owners to keep control of their finances in a straightforward, time effective way, ensuring that they can focus on their core business. Keeping Books brand values are: being flexible, being easy to work with, developing relationships, …

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Case Study: Remake It Rebrand

The Brand Story Erin Clifford is the Founder of Remake It, a handmade label which specializes in creating casual accessories and homewares that tell a story. By purchasing a Remake It piece, you are making sustainable choices for a better future. With a background in Interior Design, Erin is passionate about sustainable design and living …

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Case Study: Flywheel Alchemy Brand Development

The Brand Story Debbie Townsend is the Founder & Master Letterpress Artisan at Flywheel Alchemy. Originally trained as a Nurse; Debbie worked in the health sector for thirty years, and concurrently had a love for typography, books, drawing and collecting treasures. After enjoying a successful career in her trained field; Debbie wanted to do something …

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Good design is as little design as possible

After meeting with an affiliate last week, I started pondering the notion of what makes design good, bad and indifferent. A great brand identity or communication piece needs to be original and well educated, and I feel that there are specific characteristics to the design process which define a ‘good design’. In most cases, like art or architecture, good design …

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Case study: The Art of Women’s Business Brand Development

The Brand Story Marguerite Davie and Veronica Strachan are the Founders of The Art of Women’s Business (AWB): a collaboration that offers workshops, strategy sessions and networking opportunities to women in business, who have great ideas and need help to get stuff done. AWB is built on fun, action and alchemy; and uses techniques to …

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Case study: Celebrants Australia Inc. Rebrand

The Brand Story Celebrants Australia (CA) is a dynamic group of celebrants with a growing membership that operates under a recognised constitution, formed in Victoria in 2003.   CA celebrants are available for all types of ceremonies: weddings, commitments, renewal of vows, naming, funerals and other important life events. The mission of the organisation is …

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Case study: Inspiring Success Brand Development

The Brief Earth & Sea Creative were commissioned to develop a professional, clean and unusual brand identity for Inspiring Success, an East Gippsland based coaching and facilitation business. As with all branding projects, our expertise was sought for colour and typography selection.  Business cards and a CD cover/booklet/label were also a part of the project. …

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Case study: Robin Mayer Civil Celebrant Rebrand

The Brand Story Robin Mayer is a civil celebrant who specialises in wedding ceremonies, commitment ceremonies, renewal of vows, naming days, funeral services, memorial services, ash scattering, new business blessings and pet memorials. Earth & Sea Creative were commissioned to undertake the rebrand, which included: colour palette and typography selection, business card design and printing, and pull up …

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Case Study: Little Alice Cafe Branding Project

Little Alice Cafe is a place to call your own. Located in the heart of the Bairnsdale central business district; owner Louise Allen created an establishment that values producing amazing coffee, using fresh and vibrant local produce and offering exceptional service. The design brief was to develop a cohesive, minimalist, whimsical and free-spirited brand identity for little …

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Case Study: Hillcrest Farm Organics Rebrand

An email marketing Masterclass, which led to a full scale rebrand. The Hillcrest Farm Organics case study is the perfect example of one packaged service leading to a full scale project. As a creative contrast to daily life on the land; Billie of Hillcrest Farm Organics enjoys storytelling. Beautiful photographic moments, of the animals and the pristine landscape that …

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Colour psychology: an essential consideration in logo design

There are many elements to consider in the design process. When undertaking a branding project, two questions give me an insight into the heart of the brand I’m working with. What is your favourite colour? What is your favourite typeface style? Today I’m focusing on colour and sharing an wonderful infographic resource from Fastcompany. I think …

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Case Study: Diamond Creek B&B Brand Development

Country charm, with a modern twist. The Diamond Creek B&B branding project required a number of elements to be honoured from the creative brief. The use of the barn from the original logo in the visual identity, as this is the business’ point of difference. Incorporating a wood panel background into the design. The use of a brush script or …

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Case Study: The Wooden Squirrel Brand Development

A specific brief: calling for the use of modern line drawing squirrel mascot, typewriter typeface and a white, grey or orange colour palette. The branding and business card design for The Wooden Squirrel draws on a vintage aesthetic through the use of the rustic typeface My Type of Font and is complemented by the gold and grey colour …

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