Category: Brand Nirvana

Brand intuition

Your first year in business may bring up emotions, obstacles & challenges. And it’s ok. You will survive. Yes, the process might be overwhelming. And yes, a mentor or coach is a great sounding board when needed. It’s also an investment in yourself and your business to engage their services. So if you’re balance sheet is looking …

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Brand harmony

Recently I’ve noticed that developing a brand is akin to cooking the perfect risotto. There are layers of texture and flavour added to the recipe over a period of time and you need to be patient. And right when you think the rice won’t change from super crunchy to palatable, the dish turns the tide and comes together.   Brands are the same. …

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Case Study: Inspiring a Difference Brand Nirvana

“There is vitality, a life force energy, a quickening that is translated through you into action, and because there is only one of you in all of time, this expression is unique. And if you block it, it will never exist through any other medium and it will be lost. The world will not have …

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an image of a person opening a door

Be the 1%

Entrepreneurship is not a lifestyle, nor a big vision or a skill to be learnt. It’s a drive, that makes you get out of bed each day and tackle things that would leave others crippled with fear, rocking in corner. It’s the action you take in order to leave your legacy for this lifetime. It’s your Why. Your core …

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Awaken brand alchemy through silence

Solitude, the gift of silence and active listening are skills, which once mastered will extend to all aspects of your life and awaken alchemy.   And this naturally includes your brand. How? Your strategic goals are particles of energy sending vibrations throughout time and space. What you focus on returns to you multiplied. Positive intention receives positive reaction. …

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Wise Women Ride Brand Nirvana Experience with Earth & Sea Creative

Case Study: Wise Women Ride Brand Nirvana

  “I would travel only by horse, if I had the choice.” – Linda McCartney   The Brand Story Wise Women Ride is the result of a pipe dream conjured when Founder, Jeanette White, said she wanted to travel and take people with her along for the ride. The business is Jeanette’s passion project and her legacy in this lifetime, born after a transformational …

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How to declutter your brand

Recently, a very talented friend helped declutter my wardrobe & the process helped awaken a sense of freedom from stuff. Because shiny stuff is magnetic & I’m like a bowerbird. Decluttering clothing sparked not only joy & transformation, but a deeply reflective process on The Art of Decluttering Your Brand. In particular, how KonMari can be applied to visual branding & personal branding. There …

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The Secret to Launching a Brand with Strength

When it comes to investing your precious start up capital into your business, where do you start?   There are a number of elements a business needs to consider when launching a brand. If you are passionate about why you do what you do, rather than branding intricacies, this checklist will seem daunting at first.   Brand strategy Logo design Stationery …

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Case Study: Soulstice Artisan Body Care

The brand story: Ali Kelly of Soulstice Artisan Body Care is a massage therapist and reflexologist who struggled to find a soap to suit her sensitive skin. So she started making her own. Prior to engaging Earth & Sea Creative, Soulstice went by the brand name ‘Wicked Soaps’. The brand name and identity no longer served the direction …

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Sometimes, you need to stop and buy the shoes

You’re busy.  You have deadlines to meet. There’s no time to stop.   You have bills to pay. A business to grow. Goals to achieve.   You’re walking down the street and a pair of shoes catch your eye. They’re fabulous and elicit shiny-object-syndrome. You want the shoes. “I can’t stop, I’m busy, I’ve got bills to …

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10 reasons why your personal beliefs are your brand message

Why is it that a branding specialist or copywriter needs to know so much about YOU as a person in order to create something like a logo or copy for your business?    Have you ever answered a creative briefing question with ‘N/A’.   I bet you muttered to yourself “This question is not relevant to my situation”    Guess what? Your worldview UNEQUIVOCALLY matters to …

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The Intuitive Way to Unlock Your ‘Why’

Whilst undertaking a Diploma of Holistic Counselling Practice I lost track of the number of times our lecturer instilled “Never use ‘why’ during a session”.    The use of ‘why’ forms a probing question. And depending on the audience’s internal dialogue, the context in which the word is used and tone of voice from the communicator, it’s condemning.   So why …

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Empathy: the essential ingredient in the customer service pie

  Famished at 3pm, a person realised they unintentionally skipped lunch.   “A pie from my local bakery” they thought. “That will have to do”.   Upon entering the bakery, the shop attendant was making a couple of rolls. The customer was the only person in the shop, and they needed food as soon as humanly possible. The shop attendant looked …

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A successful creative project starts with a solid briefing process, and one word: ‘Why?’.

Simon Sinek’s renowned TEDx Talk “How Great Leaders Inspire Action” is resurging. Simon has this incredibly candid way of sharing wisdom and intelligence in a simple way. And this is why this TEDx Talk is the basis of the Brand Nirvana briefing process.   I’m a firm believer in fleshing out all of the intuitive and pragmatic ideas you have …

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Why you need to quit DIY + outsource to a professional

There’s a lot to be said for outsourcing in business. But do it holistically and sustainably. When it’s right for you. Start ups are often torn in many directions when it comes to investing their hard earned cash in their business. In the beginning, cash flow may often be more hamster wheel than a well …

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Human-centred branding: shift your perception

What if… The very essence of why you do what you do is incongruent with the way your brand interacts with people? Your passion to serve your ideal client is quelled while you unconsciously conform to industry expectations? You aren’t too sure who your ideal client is? Your brand promises one thing and does another. The design …

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Case Study: Interior Philosophy Brand Development

The Brand Story  Tania Goranitis is the Founder of Interior Philosophy, an interior styling and home organisation service located in Paynesville, East Gippsland. Tania believes that a beautiful and well organised home is important to her client’s life, as the home should be a sanctuary and it should support the individual and the collective through daily routines, challenges and celebrations. It should promote healthy living …

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Case Study: GrantsPro Brand Development

The Brand Story Marguerite Davie and Susy Jones are the Directors of GrantsPro, a specialist grants management training and services company for government and other organisations that invest in people, communities and business through funding. Marguerite and Susy want to skill up grant makers in government, so it is seen as an important capability in …

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The newest social media trend: unfollow

There’s a new ‘early adopter’ phase happening right now on social media.  It’s called unsubscribe, unfollow, unlike, disconnect. As a creative business owner; it is challenging to stay abreast of Facebook algorithm changes, content marketing schedules, industry trends AND exceed client expectations by delivering their design projects on time and on budget. Something has to give. And recently …

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Case Study: Dr Graham Rock Chiropractor Rebrand

The Brand Story Dr. Graham Rock is a passionate Chiropractor who specialises in repairing and rebuilding your body so that you are able to achieve everything you want in life.  He serves people who care about their health and wellness, and want to live an empowered life through the use of Chiropractics. In 2015 Dr. …

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Case Study: Sensual Seed Brand Development

The Brand Story Christine Ford is the Founder of Life in Sync, and Sensual Seed is a collaboration between artist Amanda Kennedy and Christine to produce a stunning, bespoke oracle card set for women to use in their daily life. Sensual Seed oracle cards are beautiful, rustic, natural, raw, energetic and feminine. The essence of the …

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4 ways to publish a book

When it comes to self-publishing a book, there are a number of options for aspiring authors. Secure a grant to fund the project Engage the services of a Print on Demand (POD) company Have your manuscript appraised Secure a contract with a publisher (the hardest option to attain)   Secure a grant to fund the …

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Case Study: Keeping Books Bookkeeping Brand Development

The Brand Story Belinda Chung is the Founder of Keeping Books Bookkeeping, a bookkeeping service that allows small business owners to keep control of their finances in a straightforward, time effective way, ensuring that they can focus on their core business. Keeping Books brand values are: being flexible, being easy to work with, developing relationships, …

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Case Study: Remake It Rebrand

The Brand Story Erin Clifford is the Founder of Remake It, a handmade label which specializes in creating casual accessories and homewares that tell a story. By purchasing a Remake It piece, you are making sustainable choices for a better future. With a background in Interior Design, Erin is passionate about sustainable design and living …

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Case Study: Flywheel Alchemy Brand Development

The Brand Story Debbie Townsend is the Founder & Master Letterpress Artisan at Flywheel Alchemy. Originally trained as a Nurse; Debbie worked in the health sector for thirty years, and concurrently had a love for typography, books, drawing and collecting treasures. After enjoying a successful career in her trained field; Debbie wanted to do something …

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