graphic design case study » Case Study: The Sensual Seed Oracle Card Deck

Case Study: The Sensual Seed Oracle Card Deck

Artwork by Amanda Kennedy for Sensual Seed Oracle Cards
Artwork by Amanda Kennedy for Sensual Seed Oracle Cards

It’s not every day a graphic designer has the opportunity to collaborate with an amazing, compassionate and soulful person to help them bring their passion project to life.

Passion projects are BIG ideas coming to life, and they often bubble away in the unconscious for many years before becoming fully realised.

This particular passion project is a collaboration between the creator, the artist and the writer. The designer entered the equation as the fourth piece of the creative jigsaw – a relatively crucial element in order to develop the visual into a tangible product!

In this story, the big idea is The Sensual Seed Oracle Card Deck – the third baby of Christine Ford, the Creator. The artist is the exceptionally talented Amanda Kennedy. And the writer is the incredibly intuitive Ankita Singh.

 

Sensual Seed Oracle Cards

 

The Sensual Seed Oracle Card Deck is a powerful tool to connect with that inner voice of the Divine Feminine within, who knows everything, and always has the perfect guidance.

 

Each card in this deck comes with a vivid hand-painted image in acrylic colour to inspire and uplift your mood. As you connect with the card image, and allow yourself to be inspired by its theme, you will discover that the accompanying channeled message resonates with the issue or question you have in mind.

 

Inspire by Amanda Kennedy for Sensual Seed Oracle Cards
Inspire by Amanda Kennedy for Sensual Seed Oracle Cards

 

About the Creative Collaboration

The Sensual Seed creative journey started with the development of the brand identity and social media graphics. And then came the more detailed aspects of the project: the Oracle Card design & layout, booklet layout, box design, email marketing design & support, social media strategy, website refinement and the launch party!

 

Ignite by Amanda Kennedy for Sensual Seed Oracle Cards
Ignite by Amanda Kennedy for Sensual Seed Oracle Cards

 

It is definitely worth noting that my Reiki Master/Teacher experience played a huge part in Christine selecting me as the preferred design partner to bring Sensual Seed to life.

 

Project Highlights:

Three Oracle Card designs were developed and Christine selected her preferred option:
the single white word at the top of the card with a gold line border framing the image and a gold swash in the place where we added the contemplative prose.

 

Celebrate Oracle Card - Artwork by Amanda Kennedy for Sensual Seed Oracle Cards
Celebrate Oracle Card – Artwork by Amanda Kennedy for Sensual Seed Oracle Cards

 

Simplicity is the key throughout the project; so we continued the brand styling to the back of the card by retaining the pink/red hue in the design, and making the logo the focus.

The layout of the 44 Oracle Cards and the booklet was the most patient stage of the project. Largely because the energy of each card flowed while I was designing them, and a few breaks were necessary to remain focussed! 

I’m not sure if a graphic designer without energy healing experience would have felt the same way during this step, but it was certainly the most amazing way to connect with each card’s energy.

 

Beauty by Amanda Kennedy for Sensual Seed Oracle Cards
Beauty by Amanda Kennedy for Sensual Seed Oracle Cards

 

 

Final words…

I enjoyed every aspect of this project and feel as though lifelong connections are forged with Christine. Yes, we had our creative challenges as any epic passion project would, but we navigated these fleeting moments with grace by trusting that the highest good would always be the outcome. 

 

Praise from a happy client…

“Merryn assisted in beautifully bringing to life my passion project, Sensual Seed. Merryn has been the ‘go to’ person for branding, graphic design and marketing and I love everything she creates. It has been such a pleasure working with someone who strives for excellence and is willing to go the extra mile. Her human-centred approach to working is evident. I recommend Merryn to anyone who desires personalised, professional service. Thank you from the bottom of my heart for everything you have done.” – Christine Ford

 

To learn more about Christine, Amanda, Ankita or to purchase your very own Sensual Seed Oracle Card Deck, visit: www.sensualseed.com