Marmalade producers take their craft quite seriously, so much so there’s an annual competition in Dalemain, UK. The Oscars of the marmalade world, this is where artisan producers enter their perfect batch for judging. The hope & goal of this ceremonial act: winning the coveted Gold Medal.
Annette Guyatt, Founder of Larder and Spade, is so passionate about marmalade and her enthusiasm is captivating.
Annette produces artisan preserves from the copper pans of her small rural property in Gippsland & needed help developing a brand identity for her line of preserves.
Larder and Spade entered five products in the World Marmalade Awards in 2016 and took home two Bronze awards in the Artisan category plus a highly commended – a fabulous achievement if I do say so myself.
Annette provided a specific, yet simple brief – a clean, classic text based brand mark, echoing the English countryside with a neutral colour palette of black, white, grey.
The product labelling needed to showcase the local produce used in the small batch artisan preserves. The label needed to be clear with white printing.
Earth & Sea Creative were commissioned to develop the brand identity, stationery (business cards), product labelling and website (in the first instance a landing page).
The design deftly juxtaposes a classic copperplate script with a serif typeface. A chic text mark adorning a lovingly handmade artisan marmalade.