Author: MERRYN PADGETT

I help change-makers find brand nirvana & launch with impact by creating magical, memorable brands.

Brand Nirvana Conversations: Jodie Preiss, Inspiring a Difference

Create a ripple in your world.   A thought-provoking and powerful way to ponder your purpose in life. What impact will your presence leave on the world? What are you doing to change the world, for the better? Encouraging people to answer these questions, through challenge-centred activities, is Jodie Preiss’ life mission. Jodie has the …

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Brand Nirvana Conversations: Christine Ford, Sensual Seed Oracle Cards

Through serendipity and mutual connections the stars aligned when Christine Ford needed a designer to bring her legacy project to life.   As Christine described the vision for Sensual Seed Oracle Cards, I knew this would be a unique collaboration. At the time I was unaware of the depth of our connection, nor the impact …

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The Brand Nirvana Playlist Volume Two: Self-Care

Nature therapy, resting to recharge, trusting intuition in business, cultivating better habits for stress management and listening to your inner wisdom.   In the Brand Nirvana Playlist Volume Two you will find a number of articles and podcasts with the theme of self-care. How many times have you overlooked your own health, or the subtle …

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Brand Nirvana Conversations: Bobbie Hall, BOLD Dance & Arts

Brand Nirvana Conversations: Bobbie Hall, BOLD Dance & Arts

About eight years’ ago I crossed paths with Bobbie Hall, Principal of BOLD Dance & Arts.   At the time, Bobbie was an early-childhood educator and my son was in her class. He would come home from kinder telling me awesome stories about the dances he learnt with Bobbie. And so it was a pleasure to collaborate with Bobbie to …

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Brand intuition

Your first year in business may bring up emotions, obstacles & challenges. And it’s ok. You will survive. Yes, the process might be overwhelming. And yes, a mentor or coach is a great sounding board when needed. It’s also an investment in yourself and your business to engage their services. So if you’re balance sheet is looking …

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Brand harmony

Recently I’ve noticed that developing a brand is akin to cooking the perfect risotto. There are layers of texture and flavour added to the recipe over a period of time and you need to be patient. And right when you think the rice won’t change from super crunchy to palatable, the dish turns the tide and comes together.   Brands are the same. …

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Case Study: Inspiring a Difference Brand Nirvana

“There is vitality, a life force energy, a quickening that is translated through you into action, and because there is only one of you in all of time, this expression is unique. And if you block it, it will never exist through any other medium and it will be lost. The world will not have …

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Case Study: The Abbey Brand Nirvana

“You must not lose faith in humanity. Humanity is an ocean; if a few drops of the ocean are dirty, the ocean does not become dirty.” – Mahatma Gandhi   The Brand Story The Abbey is a place of contemplation and hospitality, operating as an accommodation and conference centre as well as offering a space for …

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an image of a person opening a door

Be the 1%

Entrepreneurship is not a lifestyle, nor a big vision or a skill to be learnt. It’s a drive, that makes you get out of bed each day and tackle things that would leave others crippled with fear, rocking in corner. It’s the action you take in order to leave your legacy for this lifetime. It’s your Why. Your core …

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Awaken brand alchemy through silence

Solitude, the gift of silence and active listening are skills, which once mastered will extend to all aspects of your life and awaken alchemy.   And this naturally includes your brand. How? Your strategic goals are particles of energy sending vibrations throughout time and space. What you focus on returns to you multiplied. Positive intention receives positive reaction. …

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The Brand Nirvana Playlist: Volume #1

A new series on the Earth & Sea blog: The Brand Nirvana Playlist. Lists of things that grace my ears when I’m out walking, for your auditory enjoyment. First up, podcasts.   These are my go-to podcasts.            October 2016 playlist:   1 October 2016 #BusinessAddicts discussing business trade marks with Lisa Win.   3 October 2016 …

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Wise Women Ride Brand Nirvana Experience with Earth & Sea Creative

Case Study: Wise Women Ride Brand Nirvana

  “I would travel only by horse, if I had the choice.” – Linda McCartney   The Brand Story Wise Women Ride is the result of a pipe dream conjured when Founder, Jeanette White, said she wanted to travel and take people with her along for the ride. The business is Jeanette’s passion project and her legacy in this lifetime, born after a transformational …

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An image of a person holding up an iPhone and taking a photo of a forest in the autumn

Will Hipstamatic Oggl eventually replace Instagram?

Instagram innovated & entered game changing territory overnight by introducing a ‘Story’ function which is practically the same as Snapchat. I didn’t jump aboard the Snapchat train, so I can’t compare. But I do wonder if Snapchat will fade like Periscope did. I’m calling it early, and saying yes. Shiny object syndrome aside, I ask the early adopters of Instagram …

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A photo of Brett Hamm speaking about Instagram at the East Gippsland Digital Forum

2016 East Gippsland Digital Forum: what I discovered

East Gippsland is home to fifth & sixth generation locals, sea-changers, tree-changers and is frequented by tourists from all around the world. A pristine environment, East Gippsland is growing and has a lot of potential. In 2015, East Gippsland Shire Council invested in the development of a digital plan, and a recommendation from the plan is to run a series of digital marketing workshops …

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a black and white image of the larder and spade brand mark

Case Study: Larder and Spade Brand Development

Marmalade producers take their craft quite seriously, so much so there’s an annual competition in Dalemain, UK. The Oscars of the marmalade world, this is where artisan producers enter their perfect batch for judging. The hope & goal of this ceremonial act: winning the coveted Gold Medal. Annette Guyatt, Founder of Larder and Spade, is so passionate about marmalade and her enthusiasm is captivating.  Annette produces artisan …

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How to declutter your brand

Recently, a very talented friend helped declutter my wardrobe & the process helped awaken a sense of freedom from stuff. Because shiny stuff is magnetic & I’m like a bowerbird. Decluttering clothing sparked not only joy & transformation, but a deeply reflective process on The Art of Decluttering Your Brand. In particular, how KonMari can be applied to visual branding & personal branding. There …

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The Secret to Launching a Brand with Strength

When it comes to investing your precious start up capital into your business, where do you start?   There are a number of elements a business needs to consider when launching a brand. If you are passionate about why you do what you do, rather than branding intricacies, this checklist will seem daunting at first.   Brand strategy Logo design Stationery …

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Case Study: Soulstice Artisan Body Care

The brand story: Ali Kelly of Soulstice Artisan Body Care is a massage therapist and reflexologist who struggled to find a soap to suit her sensitive skin. So she started making her own. Prior to engaging Earth & Sea Creative, Soulstice went by the brand name ‘Wicked Soaps’. The brand name and identity no longer served the direction …

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Sometimes, you need to stop and buy the shoes

You’re busy.  You have deadlines to meet. There’s no time to stop.   You have bills to pay. A business to grow. Goals to achieve.   You’re walking down the street and a pair of shoes catch your eye. They’re fabulous and elicit shiny-object-syndrome. You want the shoes. “I can’t stop, I’m busy, I’ve got bills to …

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10 reasons why your personal beliefs are your brand message

Why is it that a branding specialist or copywriter needs to know so much about YOU as a person in order to create something like a logo or copy for your business?    Have you ever answered a creative briefing question with ‘N/A’.   I bet you muttered to yourself “This question is not relevant to my situation”    Guess what? Your worldview UNEQUIVOCALLY matters to …

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Decoding Design Speak #2: What the heck is kerning?

On Sunday 24 January 2016, social media was abuzz with discussion about Lisa Messenger’s new book. FYI – Lisa is a publishing rock star in the Land of Oz. She pushed her brand value of openness and honesty further in Breakups & Breakthroughs by candidly revealing the way she navigated a very difficult breakup with entrepreneur Jack De Losa.  My …

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The Intuitive Way to Unlock Your ‘Why’

Whilst undertaking a Diploma of Holistic Counselling Practice I lost track of the number of times our lecturer instilled “Never use ‘why’ during a session”.    The use of ‘why’ forms a probing question. And depending on the audience’s internal dialogue, the context in which the word is used and tone of voice from the communicator, it’s condemning.   So why …

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5 ways to cure self doubt + overwhelm when trying something new

If you’re about to take a massive leap of faith in business, chances are you might be experiencing an equally big dose of <insert negative state of mind here>.   Soloist life has it’s perks: freedom, collaborating with amazing people, travel, self-empowerment, leaving a legacy, helping people, monetising your passion etc etc.    And then there are the times …

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